The initial idea behind the “famous frenchies” was to help the students to remember better the organization of the venues of the Alliance française. By adding a character beside the classroom number the people would remind easier the different spaces while this signage would add a little touch of culture and fun insides the corridors.
The poster announcing the new signage in the venues of the Alliances françaises in Beijing :
Examples of layouts including the classrooms numbers and the characters :
Sketching the characters...
From sketches to vector artworks...
Later on we got the idea to use them for other promotionnal tools and communication supports : bookmarks, poster, and other goodies which will be later developed by the client in the coming months (stickers, badges, gourds...)
Bookmarks using the illustrations :
